The Sandton Central Management District is home to three improvement districts:

• The Sandton City and Convention Centre Improvement District (SCMD)
• The Sandton Business Improvement District (SBID)
• The Wierda Valley Management District

Sandton Central’s services are based on an international place-making hierarchy that can be defined on two levels:

• The first level focuses on securing the improvement of the district and creating a safe, clean and well-managed environment. Sandton Central employs a team of 70 public safety ambassadors and 27 cleaning staff, 24/7. “The Men in Red”, as they are affectionately known, are the front line of the improvement district, setting the example that Sandton Central is a managed public space.

• The second level of Sandton Central’s management process focuses on branding, marketing and improving the overall image of the business district through place marketing, collaborative promotional strategies, the use of a public art programme, market research and working with the media.