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CAMICISSIMA TAPS INTO THE SOUTH AFRICAN MARKET, BY OPENING ITS FIRST STORE IN SANDTON Milan March, 23th 2018 –Camicissima is pleased to announce the opening of its first store in South Africa in franchise partnership with Surtee Group, a well-known operator of premium fashion brands in Southern Africa.

Located at the first floor of the Sandton City Mall, in Johannesburg, the 64 square meters store marks a new milestone in Camicissima’s International expansion plan. The Sandton City mall stands in the bustling heart of the Sandton District and it is easily accessible from Johannesburg, Pretoria and O.R. Tambo International Airport.

The new Camicissima store, is characterized by a refined and cozy concept, offering a wide range of shirts in different fits and sizes in order to meet the needs of any costumer. Camicissima range of menswear fashion allows to create a total look in a recognizable Italian style. Camicissima is proud to offer all its customers a unique personalized initials embroidery in store, which for the opening period will be offered to customers free of charge with any purchase of men’s shirts Fabio Candido, Fenicia SpA CEO, commented: “I’m really thrilled of tapping into this important fashion market with our brand together with our experienced franchise partner. I hope that our Italian style and our great attention to quality will be appreciated by all South African customers!”

About Camicissima The history of Camicissima begins in 1931 by the initiative of Giovanni Candido who already employed at a local fabric wholesaler, decided to start a small laboratory specializing in the manufacturing of men’s shirts. The business expanded rapidly in the 60s and in the '80s, Fenicia S.P.A. signed a license agreement with Christian Dior in '83 and with Krizia in ‘89. At the end of the 90s, under the alternated guidance of the grandchildren of the founder, Fabio Candido (President) and Sergio Candido (CEO), Fenicia focused on retailing its products and launched the brand Camicissima in 2004.

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